Over the past several years as I’ve been working with writers and bloggers, I often get asked the question, “What is a landing page?”

Perhaps you’ve heard someone say you should have a landing page for potential email subscribers, but you don’t really know what it is.

If that’s the case, read on! This article is for you. 

Still wondering why you need an email list?

Read this post for 5 reasons to have an email list as a writer.


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What is a landing page?

A landing page is, quite simply, a stand alone page created either on your website or via your email service provider (such as ConvertKit) where you can either advertise a product or offering, or invite people to sign up to join your mailing list.

Disclosure: Affiliate links have been used in this post.

Here are some examples of pages I’ve created for various purposes using ConvertKit:

General Five Minute Friday sign-up

Influence Series

Writing Playlist

5 Writing Prompts to Help You Tell Your Story

As you can see, in each example I used the opportunity to offer a free download in exchange for the reader’s email address.

In this way, the reader gets something valuable to them at no cost, and I get to grow my email list so I can build a relationship with my readers and continue to offer them content that will benefit them and meet their needs.


Ready to get started?

If you’re ready to create your own landing page, I recommend using ConvertKit as your email provider.

With ConvertKit, you’ll learn the step-by-step process to creating a beautiful landing page that will attract new subscribers to your email list.

In just 10 minutes you can have a fully designed and branded page live and ready to share with the world.



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