What is a Lead Magnet or Email Opt-in Incentive?

What is a Lead Magnet or Email Opt-in Incentive?

Have you ever heard the phrase “lead magnet” or “email opt-in incentive” and wondered what it means? If so, this article is for you. Or, if you know what a lead magnet is but you’re not sure how to use one on your own blog or website,...
What is a Landing Page and How Do I Create One?

What is a Landing Page and How Do I Create One?

Over the past several years as I’ve been working with writers and bloggers, I often get asked the question, “What is a landing page?” Perhaps you’ve heard someone say you should have a landing page for potential email subscribers, but you...

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